By Holly A. Magister, CPA, CFP®
As you navigate these troubled waters, what resources do you draw upon?
Many good-intentioned entrepreneurs confuse being courageous (the subject of my last blog) with the notion that during difficult times they must become Lone Rangers in order to survive. What I have observed is the truly successful entrepreneurs do the exact opposite. They instinctively recognize the value of their resources and know exactly when to draw upon them for help. Instead of retreating to their early days of entrepreneurship, where they were “rugged individualists” by necessity, they call upon the people, companies, and other resources from the past that have consistently provided them with “best of their breed” performances. And if for some reason, they do not have access to such a resource in their time of need, they find them. Someway, somehow they find them.
As your business is occupying its position in the marketplace today, the world is changing. Really, really changing. Stop for a minute and ask yourself the following question: “What is different today in my marketplace than one year ago?” If you cannot list at least three differences, your head is buried in the sand. And if that is the case, you have permission to stop reading this now.
With your list of three (or more) differences, you have the place from which you should start to work. You must deal with these differences NOW to survive today AND thrive in the future. This is where those valuable resources (old and new) become critical.
So how do you know if the resources you have drawn upon in the past, or are considering for your current and future needs, are truly “resourceful”? Or do they simply go through the motions? I recommend asking yourself if those resources have delivered, kept promises, or maybe even exceeded your expectations. Are they creative and capable of providing a point of view that may not be popular? Is their advice, service and attitude one that makes you feel as if they truly are concerned about YOU? The truly valuable resources in your world should not be afraid to make changes to the way they deliver their products and services to you. They should be flexible, open-minded and capable of adapting to the troubled waters we are all sharing. Technology and the knowledge base is changing and growing rapidly. Your resources should be adopting these advances and excited to share with you the benefits from doing so.
One of my favorite quotes of Warren Buffett is “You never are hit by the bus that you are looking at.” How so true, on so many levels!
The successful entrepreneurs that I work with have been run over by more than a few busses. The difference between the successful ones and the rest is the attitude they carry as they react to the situation and the resources they have to draw from to help them.
Before you pull out your PDA to call upon your resources, we need to make certain you are applying them to the things that really matter. And that leads me to the subject of my next blog–principal number three–Eliminate the Unnecessary. In the meantime, think about your resources…Are they resourceful?
Read Trouble Waters Part 1