By Holly A. Magister, CPA, CFP®
Do you know what is truly necessary?
With the multiple changes in the marketplace over the past six months or so, many Entrepreneurs find themselves overwhelmed. They are reacting to client demands, changing vendor and employee relationships, increasing costs, and dwindling resources–financial, human and even their own energy. They go home at the end of the day not truly knowing if they made any progress. And that day was likely a 12-to-15 hour day!
Does this sound familiar? If so, know that you are in good company!
As you endure the chaos, it is impossible to have the insight to recognize what is truly necessary and what is distracting you from your best work and opportunities. Unless, you stop and make a point of asking yourself “is this truly necessary?”
In many cases, Entrepreneurs spend inordinate amounts of time dealing with the matters that really mean the least to their future success. And by doing this, they are expediting their failure. Do you fear failure?
To ensure success, you must take time to reflect on matters that are critical and clearly understand and focus on the matters that are truly necessary every day. As far as those matters that are not truly necessary, stop addressing them now!
When you recognize how distracting those unnecessary matters are, you will quickly recognize the numerous expenses you will be able to eliminate when you let go of the unnecessary. That is the good part! When you eliminate the unnecessary, your life is simplified, some (maybe many) of your expenses are eliminated and your profit increases! In my experience, “eliminating the unnecessary” has the potential to transform your business, your outlook as an Entrepreneur, and you.
Over the past few weeks, I have been sharing my insights through this blog series about how successful entrepreneurs are navigating the troubled waters we all share. Successful Entrepreneurs are courageous as they consider their numerous options, they utilize their resources and eliminate the unnecessary. And without exception, they understand the importance of the last principle…they find the humor in the situation. In very simple terms, they laugh. They apply this principle often!
I will share more about humor in my next blog posting. In the meantime, stop and ask yourself “what am I doing today that is not truly necessary?” Let us know your insights by commenting here.
Read the Previous Articles in this Series